Traditional Advertising has lost its trust and is replaced by WOM, social recommendations and company’s own media. What has been the impact for consumers and is it all rosy picture? FACE THE FACTS According to Nielsen Study in April 2012, traditional advertising is not trusted by cons
Viral videos have been around for a while. Companies are often asking, how can we create a video people will talk about? Here’s how: Forget direct sales from video content, or at least save it for the ending screen Find some very current topic and give it a nice twist, or re-pur
Brands have for years offered fun, informative and entertaining content to engage with consumers. Now companies start to understand that B2B side people are humans too. This great Infograph shows exactly what’s going on
This is a nice infograph reminding how the marketing world has changed. We believe the digital and social era are the drivers behind this, whatever we call the phenomena. Anyway, kudos for the nice work Voltier Digital
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