We created the concept of Own. Bought. Earned. framework in 2006 with group of Nokia marketers. Our task was to change the way the company was marketing its products. We understood early on that the complex and fragmented digital landscape would be too difficult to communicate to decision makers. So we analysed, brainstormed and innovated the better way to run the digital operations. Own. Bought. Earned.® was born.
Own Bought Earned aka Owned Paid Earned Media
Note: OBE framework is also known as Owned Paid Earned Media. If you are thinking about how to transform your communication, give us a call. We may be able to fast track your change process.