McKinsey guys have done amazing job with digital stats. This work includes online influence to purchase decisions, the role of big data, and different aspects of social media. Enjoy
About the Author
Jussi is the CEO of Own. Bought. Earned. He wrote the Digital Marketing Handbook and has over a decade of experience in digital marketing. His experience comes from one of the Fortune 500 companies. The past few years Jussi has led the marketing consultancy based in London and Helsinki. For more information, visit www.about.me/wacklin
Own. Bought. Earned.
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Own. Bought. Earned. is a digital marketing consultancy helping companies to improve their marketing capabilities. We come from the client side, so we understand what the daily challenges are and how to overcome them. We help companies from planning to execution and optimisation.