own bought earned paid

Digital Revolution Infograph

McKinsey guys have done amazing job with digital stats. This work includes online influence to purchase decisions, the role of big data, and different aspects of social media. Enjoy

Jussi is the CEO of Own. Bought. Earned. He wrote the Digital Marketing Handbook and has over a decade of experience in digital marketing. His experience comes from one of the Fortune 500 companies. The past few years Jussi has led the marketing consultancy based in London and Helsinki. For more information, visit www.about.me/wacklin