The future of marketing happens offline!
With the rapid digitalisation of content and social media expansion, companies are forced to look at new ways to differentiate and reach new customers. OBE has helped many companies to digitalise their marketing communications and trained their personnel to execute online marketing tactics. The next step will be to help their offline efforts.
There’s more money in offline marketing
Companies budgets are growing faster than for years leaving many marketing directors in a dilemma: how to use the budget in a given timeframe? Online tactics have offered such cost-effective results, that marketing budgets are left unused. This will lead to smaller budgets in the future, which is seen as a horror scenario for management. The best way to solve this recurring issue is to “burn” the money in offline ads. This is why OBE is determined to expand their focus to serve their clients better.
30 second TV ads are back
OBE will start the expansion by producing a series of 30 second TV ads for their clients. “We are thinking to shoot beautiful lifestyle clips in all five continents, followed by a sound track from some of the current hit list bands. If that doesn’t do the trick, we don’t know what does?”, says Jussi Wacklin, CEO of Own. Bought. Earned.® Consulting. “I cannot see any other way to consume the budgets fast enough”, he continues.
OBE will keep its digital service intact
Despite the high demand in offline marketing, we will keep our digital services untouched. There are always companies, whose budgets are not limitless. For them, digital continues to be the main focus. Maybe we even increase our digital service portfolio, time will tell.
About Own. Bought. Earned. ®
OBE is an online marketing consultancy helping companies to transform their marketing communications to digital. The clients come from various industry sectors and countries ranging from sport to fashion and technology companies. OBE is also a strong supporter of April 1st.